JC Penney’s new ad for Father’s Day The text reads:  “First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two.” The text at the bottom reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.” Well done JCP, well done.

JC Penney’s new ad for Father’s Day

The text reads: 

“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two.” The text at the bottom reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.”

Well done JCP, well done.

(via theselfmademen)